Get started here!Why should you detox? Your body functions best when it periodically cleanses (detoxes) itself of accumulated toxins and free radicals that lead to inflammation, body aches, impairment and disease, and contribute to the aging process.

However, for some people, detox is synonymous with deprivation, hunger, and weird recipes that seem worse than the toxins themselves–but it doesn’t have to be that way! With the right program, the benefits of detox easily outweigh the cons. Below you’ll find our favorite six science-supported reasons for completing a detox–and natural one, at that. When you’re done, check out our 5 tips to stick to your detox program.

1. A detox resets your eating habits for the better.

Natural eating is better!Everybody experiences periods of unhealthy or emotional eating, but when they last for weeks or spiral into a lifestyle, it can take a planned, coordinated attack to return to healthy eating. When you’re mentally and physically exhausted, it’s just easier to follow a step-by-step playbook that nonetheless allows you the flexibility to adjust to your needs.

Researchers have described five stages of change that lead to healthy eating: pre-contemplation, contemplation, preparation, action, and maintenance (Glanz et al. 1994). People in the action and maintenance stages eat less fatty calories, more fruits and veggies, and more fiber. If you are considering a detox, you’re probably in one of the first three stages. Actually committing to a detox program helps you move into preparation and action by giving you the tools and support you need to jump into healthy eating, which can ultimately propel you into the maintenance stage, which should be your goal.

With defined start and end dates and well-structured shopping lists and meal planners, a quality detox program works with you to make it simple to reset your system. Research supports that specific plans, which they term implementation intentions, do “make those with unhealthy habits eat healthier” (Verplanken & Faes 1999).

2. Detoxing pumps up your health with plant power.

Fruits and veggies pump up your health.Research shows that consuming processed foods is associated with bigger BMIs, larger waist sizes, worse cholesterol levels, higher levels of inflammation markers, and greater risk of metabolic syndrome (Tavares et al. 2012; Lipsky et al. 2014). In fact, by looking at developing countries in “nutrition transition” from crops to processed foods, researchers learned that just a 10% increase in a household’s processed food consumption correlates with a 4% increase in BMI (Asfaw 2009)! Conversely, higher intake of fruits and veggies slashes your risk for obesity, cardiovascular disease, and a whole host of other nasty illnesses (Wang et al. 2011; Liu 2013).

One research team phrased it like this (Wang et al. 2011): “[The] health benefits of fruits, vegetables, whole grains, and other plant foods are attributed to the synergy or interactions of bioactive compounds and other nutrients in whole foods. Therefore, consumers should obtain their nutrients, antioxidants, bioactive compounds, and phytochemicals from a balanced diet with a wide variety of fruits, vegetables, whole grains, and other plant foods for optimal nutrition, health, and well-being, not from dietary supplements.”

On the S Cleanse, you’ll consume fresh and delicious plant-based creations that sample from the two of three main plant categories–fruits, vegetables and legumes–which according to this scientific paper, “possess different bioactive compounds with various antioxidant capacities” that together produce “synergistic antioxidant interactions” to amp up your cardiovascular health (Liu 2013). Unlike other detox programs, it doesn’t rely on proprietary supplements that science just doesn’t support. Your dishes come straight from farm to fork with minimal processing in between, ensuring you get all the unfiltered, raw nutrients, antioxidants, bioactive compounds, and phytochemicals that plants pack.

3. Moderate calorie restriction ups your lifespan.Calorie restriction can prolong your life.

Study after study has concluded that calorie restriction fights obesity, diabetes, cardiovascular disease, and cancer risk–even when only implemented over short periods (Dolinsky & Dyck 2011)! In fact, one scientific article called it “the most effective nutritional intervention for slowing aging and preventing chronic disease” (Omodei et al. 2011). However, extreme calorie restriction leads to malnutrition and adverse clinical effects, which is why deprivation-focused detox programs should be avoided (Fontana & Klein 2007). An expertly-designed detox program like the S Cleanse focuses on eating the right things in the right amounts rather than on starving yourself: you hit the sweet spot of calories and nutrients for enjoying the many benefits of calorie restriction…without crossing into the danger zone.

4. Social support lifts you to success.Social support helps you succeed.

The best detoxes not only account for the body, they consider the mind and provide the appropriate support. Research reveals that individuals with higher social support lose more weight and maintain their weight loss for longer–because they are able to stick to healthier habits (Wing & Jeffery, 1999). One reason the S Cleanse is so powerful is that in addition to its want-to-eat cleansing recipes, it offers motivational audio modules by an expert, support forums for conversing with fellow participants, and one-on-one coaching with a wellness pro–all of which maximize your social support and increase your chances for long-term success.

5. Natural eating is easier and healthier.

A natural detox not only features wholesome, natural foods–no unpronounceable mystery ingredients here–but also natural eating habits. A natural detox program brings balance: no deprivation, no compensatory binging, and no strange recipes that you never want to see again (e.g. maple syrup and cayenne pepper isn’t a very appetizing mix for most). Studies show that people with irregular eating habits have higher rates of obesity and other health problems due to their irregular eating habits (Lowden et al. 2010). Therefore, a more natural approach makes a properly designed detox safer and more sustainable than fad programs. The S Cleanse allows users to enjoy three delicious meals plus snacks daily, so you never feel hungry for days on end (which leads to bad eating!).

6. Healthier habits last past your detox.

You don’t just have to reset your eating habits for a few days or weeks. The tools, techniques, and recipes that you learn in a quality detox program can and often have far-reaching impacts that long outlive the program itself. Research demonstrates that short-term interactive  programs–such as the S Cleanse–are effective at positively impacting eating habits, and that many participants continue to live better past the end of such programs (Irvine et al. 2004).

Even if you don’t believe a “detox” per se is necessary, there is nothing wrong with committing to healthy eating for a set amount of time. It is indisputable that processed, additive-rich foods are detrimental to one’s health, and a detox can provide the structure and guidance you need to kick-start healthier eating habits. The S Cleanse takes it a step further with its free option to have a health coach review your food journal, so you get custom non-judgmental feedback on how to improve your dietary choices.


  1. Asfaw, A. (2011). Does consumption of processed foods explain disparities in the body weight of individuals? The case of Guatemala. Health Economics, 20(2), 184-195. DOI:
  2. Dolinsky, V. W., & Dyck, J. R. (2011). Calorie restriction and resveratrol in cardiovascular health and disease. Biochimica et Biophysica Acta Molecular Basis of Disease, 1812(11), 1477-1489. DOI:
  3. Fontana, L., & Klein, S. (2007). Aging, adiposity, and calorie restriction. Jama, 297(9), 986-994. DOI:
  4. Glanz, K., Patterson, R. E., Kristal, A. R., DiClemente, C. C., Heimendinger, J., Linnan, L., & McLerran, D. F. (1994). Stages of change in adopting healthy diets: fat, fiber, and correlates of nutrient intake. Health Education & Behavior, 21(4), 499-519. DOI:
  5. Irvine, A. B., Ary, D. V., Grove, D. A., & Gilfillan‐Morton, L. (2004). The effectiveness of an interactive multimedia program to influence eating habits. Health Education Research, 19(3), 290-305. DOI: http://dx.doi.org10.1093/her/cyg027
  6. Lipsky, L., Nansel, T., & Quick, V. (2014). Abstract P181: Processed food intake is adversely associated with multiple indicators of cardiometabolic health in US adults: Findings from the National Health and Nutrition Examination Surveys (2005-2008). Circulation, 129(S1), AP181-AP181.
  7. Liu, R. H. (2013). Health-promoting components of fruits and vegetables in the diet. Advances in Nutrition: An International Review Journal, 4(3), 384S-392S. DOI:​an.112.003517
  8. Lowden, A., Moreno, C., Holmbäck, U., Lennernäs, M., & Tucker, P. (2010). Eating and shift work—effects on habits, metabolism, and performance. Scandinavian Journal of Work, Environment & Health, 36(2), 150-162.
  9. Omodei, D., & Fontana, L. (2011). Calorie restriction and prevention of age-associated chronic disease. FEBS Letters, 585(11), 1537-1542. DOI:
  10. Tavares, L. F., Fonseca, S. C., Garcia Rosa, M. L., & Yokoo, E. M. (2012). Relationship between ultra-processed foods and metabolic syndrome in adolescents from a Brazilian Family Doctor Program. Public Health Nutrition, 15(01), 82-87. DOI:
  11. Verplanken, B., & Faes, S. (1999). Good intentions, bad habits, and effects of forming implementation intentions on healthy eating. European Journal of Social Psychology, 29(5‐6), 591-604. DOI: 10.1002/(SICI)1099-0992(199908/09)29:5/6<591::AID-EJSP948>3.0.CO;2-H
  12. Wang, S., Melnyk, J. P., Tsao, R., & Marcone, M. F. (2011). How natural dietary antioxidants in fruits, vegetables and legumes promote vascular health. Food Research International, 44(1), 14-22. DOI:
  13. Wing, R. R., & Jeffery, R. W. (1999). Benefits of recruiting participants with friends and increasing social support for weight loss and maintenance. Journal of consulting and clinical psychology, 67(1), 132. DOI: http://dx.doi.org10.1037/0022-006X.67.1.132

LindaJoy Rose (Academy Founder and Natural Wellness Expert)

LindaJoy Rose, PhD is a therapist, author, professional speaker, international trainer, and healthy living expert with over 25 years of experience. As the former Director of International Development for the American Board of Hypnotherapy, she is a pioneer in the field of subconscious dynamics and clinical hypnotherapy, implementing training and certification in many countries across Europe, Latin America and Asia.

Dr. LJ has appeared numerous times as the Healthy Living expert with the Tampa NBC affiliate and syndicated Daytime TV show, local media coverage, and over 100 videos on the super-information site,

She is the author of eight books, including Your Mind: The Owner’s Manual and Raw Fusion Living: Recipes for Health Eating, Natural Weight Loss and Anti-Aging, and contributes regularly to the popular worldwide news service, The Huffington Post.

With a grant from the Astra-Zeneca Foundation, Rose successfully launched a healthy lifestyle retraining program at one of the nation’s largest and most respected clinics. Having overcome a debilitating auto-immune disorder through lifestyle changes and self-care, she subsequently developed a practical and delicious eating philosophy and teaches popular classes with food demonstrations, world-wide.

In 2013, she launched the online and onsite Natural Wellness Academy with certifications in Holistic Health and Life Coaching and Clinical Hypnotherapy and with students and graduates in almost 20 countries.

The daughter of two Holocaust survivors, Dr. Rose is also a volunteer docent at the Florida Holocaust Museum and resides in Tampa, Florida with her husband and 4 furry companions.

"From training therapists internationally in the fields of psychology and hypnotherapy to being an online mentor for two West Coast Universities, to founding the Natural Wellness Academy, teaching has always been my passion, I enjoy nothing more than informing and inspiring prospective coaches and therapists."

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