As discussed in previous posts, nature therapy has benefits for participants as well as the environment. However, in addition to the reward of helping people reconnect with nature, nature therapy services can also help guides to earn income and support themselves financially.

To that end, nature therapy can be successfully offered as a standalone service, but it also integrates nicely with careers geared toward aiding overall wellbeing, including holistic health paraprofessionals (such as health coaches, yoga instructors, mindfulness coaches, and spiritual advisors) and licensed healthcare and mental health professionals (such as nurses and psychotherapists). 

Several common ways nature therapy guides can earn a living are listed below.

  1. Most frequently, nature therapy guides host nature walks or meditations, typically thirty minutes to three hours in length, and may opt to charge a fee commensurate with length, materials supplied, and demand (usually between $10 and $50 per person for group walks, more for a private walk).
  2. Some guides offer multi-day nature-based retreats, charging accordingly higher fees (ranging from hundreds to thousands of dollars, depending on the retreat).
  3. Others work with local businesses, parks, and wellness centers to provide nature-based experiences to employees, visitors, and patients, which may involve per-person fees or billing the facility a flat charge.
  4. Guides can work with clinicians hand-in-hand to help clients achieve clinician-recommended goals using nature-based activities.
  5. Guides may teach nature therapy classes for continuing education or personal enrichment at local community colleges, museums, parks, wellness centers, or educational institutions.
  6. Another option is to consult with clients and businesses on incorporating more nature into their homes and premises, for example by implementing gardens, nature-friendly landscaping, bird feeders, indoor plants, and nature artwork.
  7. Guides sometimes publish and sell books or develop other creative materials, including social media channels, based on their unique approach to nature therapy, covering things such as their philosophy and activities.
  8. Guides can offer nature-based spirituality services, such as at religious and healing institutions.
  9. Guides may further specialize in environmental education and related fields, for example, offering nature-based play and learning experiences to parents, schools, parks, and other groups.
  10. Guides may lead green exercise sessions, such as yoga in the forest.

Many other possibilities exist depending on the guide’s interests, experience, education, and specializations. Many guides choose to give back by offering occasional gratis services to environmental nonprofits, underserved groups, or by donating a portion of proceeds to worthwhile causes.


Become a Certified Nature Therapy Guide with the Natural Wellness Academy. Learn to implement a structured-yet-flexible template for leading successful nature walks and meditations, cultivating bidirectional healing experiences between nature and diverse audiences. Our program can be taken online, at your own pace, with no out-of-town travel required. Plus, all required materials are included with tuition. Click here to learn more.

Cortney Cameron (Technical Director)

Cortney Cameron, an earth scientist and nature therapy expert, holds a B.A. in earth and ocean sciences from Duke University, an M.S. in earth science from North Carolina Central University (where she was an NSF Graduate Research Fellow), and an M.B.A. from the Quantic School of Business and Technology. The co-author of Nature Therapy Walks, popular with many professional therapists, she developed her practical approach to nature therapy after using nature immersion to heal from an eating disorder and the early deaths of her parents, leading numerous nature walks for others, and using her scientific background to digest and synthesize the research in the field. A lifelong nature lover who grew up in the wilds of the Appalachian Foothills, she is currently a hydrogeologist working in water resources and environmental protection in the state of Florida, has served as Secretary and Treasurer for the Southeastern Geological Society, and is a member of the Religious Naturalist Association. She has published several creative and scientific presentations and publications, including the Catians comic book and the Geologist in Love poetry collection.

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